FOR BOOKKEEPING BUSINESS OWNERS, PRINCIPALS AND BAS AGENTS

Looking to Go?

Or Looking to Grow?

Whether you’re acquiring a client base or planning your exit, the first step is the same — knowing what your business is worth and what a transition would actually look like.

Score your business in ten minutes, confidentially.

I’ll send the Scorecard immediately and follow up once or twice with genuinely useful information. No buyer will ever be contacted about your business without your written instruction. Unsubscribe any time.

Built on strong industry experience

Know where you  stand!

Most bookkeeping business owners have a number in their head. It usually came from a competitor’s asking price, a BAS agent group chat, or a rule of thumb that was never tested against a real sale. The market is wider than most owners realise — established practices trade around 1.0 to 1.2 times maintainable revenue, staffed practices have reached 1.3, and owner-dependent micro books sit well below both. The Bookkeeping Business Value & Readiness Scorecard steps through the nine factors buyers actually assess and gives you an indicative range.

No business details required. Your enquiry is confidential and you will never be contacted by a buyer without your written consent.

Know your real number

An indicative multiple of maintainable annual revenue, based on how buyers actually assess a bookkeeping book, not a figure someone quoted at a networking event.

Find the value leaks before a buyer does

Owner dependency, client concentration and recurring-fee percentage move your price further than size ever will. Score yourself honestly on each and see exactly where you’re losing value.

See what’s fixable in twelve months

Three practical actions that move the number most, ranked by impact rather than effort.

Understand your real timing

Preparing and marketing a bookkeeping business takes three to four months, then six to nine months of transition. Find out which stage you’re actually at, not the one you assume you’re at.

What You Get

What’s Inside the Scorecard?

A ten-minute self-assessment across the nine factors that determine what buyers will pay.

Each is scored one to five and weighted. Owner dependency carries the heaviest weighting for a reason.

The Nine Factors Buyers Assess

  • Recurring fee percentage — how much of your revenue genuinely repeats each month or quarter

  • Owner dependency — what happens to the fees if you’re not there

  • Client concentration — how much sits with your top ten

  • Service mix and compliance registration — payroll and BAS lodgement work isn’t valued the same as one-off clean-ups

  • Staff continuity and depth — your team is part of the goodwill

  • Systems, software and documentation — whether a buyer can take over your Xero or MYOB files without breaking anything

  • Client tenure and referral pipeline — proven retention, or a fee base that stopped growing years ago

  • Financial hygiene and billing discipline  — fee recovery, debtors and how you actually invoice

  • Structure, registration and transferability — the small one that causes the late complications

Score all nine and you’ll have a weighted readiness score out of 100, mapped to an indicative multiple of maintainable revenue.

Prefer to just talk? Book a confidential 30-minute call

Who You’d Be Talking To

I’m Dean Marinac, and I’ve spent more than twenty years working alongside the accounting and bookkeeping profession — first advising owners on the value of what they’d built, and now helping them sell it.

Accounting and bookkeeping businesses are the majority of what I do. That matters, because a broker who sells cafés one week and a client book the next doesn’t know what a retention clawback should look like, why a payroll and BAS book prices differently to a book of one-off clean-ups, or how a client transition needs to be sequenced to protect the deferred portion of your price.

It also matters that I understand the specifics of your sector — that a buyer needs clean administrator access to every Xero or MYOB file, that BAS agent registration held personally rather than by the business changes who can buy you, and that the Tax Practitioners Board requires notification of a change in directors within thirty days.

I’m a Certified Professional Business Broker and a member of the Australian Institute of Business Brokers. But the part that matters more to most owners is simpler. Nothing I’m told goes anywhere. Not to your staff, not to your clients, not to another bookkeeper at the next professional development day.

Whether you’re two years out or ten, a conversation costs nothing and commits you to nothing.

Proud Member of:

Certified professional business broker

Know where you stand before you need to.

The Scorecard takes about ten minutes and tells you three things: what your business is likely worth today, what’s holding that number back, and how much time you’d actually need. Whether you act on it this year or in five, it’s information worth having.

What  Business Owners Say

When the time came to sell our practice, Dean took on the role of business agent and guided us through what could easily have been a daunting process. From the early preparation through to the final sale, he was a constant source of reassurance, wisdom and positivity. His steady support and genuine belief in the value of our practice gave us confidence at every stage.

Ian & Ian, VIC

I highly recommend Dean as a business broker. His excellent communication and diligent follow-up on leads were key to the successful sale of my accounting practice. Dean’s proactive approach and expertise made the entire process smooth and efficient.

Craig, QLD

When I decided it was time to step away from my accountancy practice I contacted Growth Generation to help me find a buyer. Growth Generation was very careful to help me find a buyer who was the right fit for our business. Our industry has more regulatory hurdles than most and Growth Generation helped us to navigate our way through. Many thanks to Dean for finding us the deal we wanted.

Russell, QLD

Whether You’re Looking to Go or Looking to Grow?
Let Us Know!

Certified Professional Business Broker

Call: 0432 734 760
Email: commercial@growthgeneration.com.au

General information only. Nothing on this page constitutes financial, legal, taxation or valuation advice. Indicative value ranges reflect general Australian market conditions and will not apply to any particular practice. Obtain independent professional advice before making any decision.